The New Alpha Male - How to Win the Game When the Rules Are Changing

Author(s): Lance Allred

Personal Development

These days, we hear plenty about what's wrong with men--like toxic masculinity, patriarchy, mansplaining, and male privilege. But how does a man get it right in this changing world? When our most visible role models are only showing us how to be angry and regressive, today's men need a new game plan for success: The New Alpha Male, by Lance Allred. Having grown up in an ultra-patriarchal family and succeeded in the hypercompetitive world of the NBA, Allred knows firsthand how the old model of masculinity works--and why it is failing both men and women today. In this book, framed within the context of a basketball game, he helps men break down the outdated ideas we've internalized as "truths" about topics such as culture, addiction, fear, and spirituality--so we can move on to build a better, healthier, and stronger vision of manhood. Allred's new playbook is built around the seven Principles of Perseverance-- Accountability, Integrity, Compassion, Discomfort, Acceptance, Transformation, and the final "winning combination" of Forgiveness and Gratitude. The New Alpha Male is a bold, straight-talking guide for men of all ages who want to step up their game and become the sort of empowered, openhearted leaders our world needs.


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Product Information

General Fields

  • : 9781683643760
  • : Sounds True, Incorporated
  • : Sounds True, Incorporated
  • : 0.01
  • : March 2020
  • : ---length:- '9'width:- '6'units:- Inches
  • : books

Special Fields

  • : Lance Allred
  • : Hardback
  • : English
  • : 208